Content
What to write next, and why — driven by keyword, search intent, funnel stage and the product each piece is meant to sell.
Plan
Search matches topic and keywords. Filters combine as an intersection.
Status
Search intent
Funnel stage
Content type
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How the opportunity score works
score = 0.35 × SEO opportunity + 0.25 × GEO opportunity + 0.2 × commercial intent + 0.2 × product relevance
- All four inputs are on a 0–100 scale and the weights add to 1, so the score is also 0–100.
- SEO and GEO opportunity are entered by an editor. They are a judgement about a topic, not the SEO or GEO audit scores — those measure a page that already exists — and not search volume, because this project connects to no keyword tool.
- Commercial intent is the only derived input: Transactional 100, Commercial 80, Informational 40, Navigational 30.
- A high score says a topic looks worth writing. It does not predict traffic or revenue.